You have great ideas, you have the spirit and passion to work with them but you don’t know where to start? In Global Wizards, we want you to have all the tools of success, so don’t worry, it’s normal to feel a bit overwhelmed when you start shaping your first business idea, but we are here to help you!
Here we will cover the first steps you need to know before jumping into that adventurous business pool! Ready to begin? Let’s establish the basics:
Finding your Audience and Message
A normal mistake to make when starting your business is looking for a product or service first, and a market second. Instead, the most important thing to do when you start is to know your audience and message.
To find your audience, the optimum way is to find a group of people with the same problem and then come up with a solution that cannot be found anywhere else, by doing this you can secure your market easier and provide a service that is bound to be needed. If you have potential competitors or try to create a product on an existing market, visit their websites, and take notes on what they are doing and what they provide to learn how to do it better.
To define your business message, you need to define your values. What will your company stand for? What will make you different from the crowd? You will need to appeal to your target audience and resonate with it through communication.
A good tool to have in mind to find your audience demographics is Audience Insights; you can see exactly what kind of customers are around you, and adapt to it accordingly. Lots of senior citizens? Appeal to their experiences and likes to make yourself more approachable to them. Teens? Maybe double your efforts on social media or start a marketing campaign that suits their needs. You can also use Google Trends, this is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages, using graphs to compare the search volume of different queries over time.
Defining your Brand Identity
There are a few steps to define your Brand Identity, the first one is to define your brand’s goal as a company or service, for your customers and for you. By finding your audience and what they need and resonate with them, you can reach an understanding of what your selling image needs to be.
Don’t just consider your logo, think about your brand as a whole. What kind of business do you want to own? What kind of clients do you want to get? Is your target audience young? Old? Do they speak a certain language? Do they have special needs? Knowing your target audience means knowing how to appeal to them and communicate with them successfully.
Get inspired by other companies you look up to and look at their products, their services, their image, and strategies; this will also give you an idea of how to deal with future competitors and what kind of image is more popular and inviting.
Also, remember to verify your desired domain disponibility! Your BRAND NAME may be already taken, and you really want your .com to show it appropriately. If you want to know if the business name you want already exists in the U.S, you can check it here.
Designing your Image and Logo
Your logo represents everything your brand means, the theme and idea behind your services, and the way you want to present yourself. Remember to keep it clean and functional, your logo should look good on a business card, banners, on your website, or anywhere else. It also should be visible both on light backgrounds or dark backgrounds, and be recognizable from afar.
You can use your logo to suggest your customer’s benefits, for example, if you open a laundry service and you want to state that it is the fastest in the market, then you can use a time-like graphic; An architecture firm might gravitate towards homes or abstract shapes instead, and food commerce would try to entice the customer’s appetite with a delicious looking logo.
Also, take into account that the logo should attempt to be timeless, so don’t get too much into trendy fashions because those will pass and you want your business to stay. With time, you will be able to make little adjustments and new versions but your logo essence should always be the same.
Did you take note of all that? These first steps can be tricky at first; Finding your audience, Defining your Brand, and Designing your logo, but don’t you feel like your ideal business idea is more real now? Of course, there are more steps to learn, but working on your business identity is the base for it all. See you in part 2, “Web Development: Establishing your online presence”!