Welcome to the last step on our journey. Here, the Global Wizards Team will show you how to get started with the incredible adventure that is Marketing! And how to analyze your progress too of course. Because you can’t just reach your clients, you have to understand them too. Interested? Then let’s start with part 3 of our Online Business guide!
Start Marketing your Product and Services
The key to good marketing, no matter the style it is presented, is to have a unique hook. Why should people buy your services but not someone else’s? You should aim to stand out, but also to reach far; This is called multichannel selling.
Multichannel selling is exactly what it sounds like: selling through multiple channels. For a traditional store, this could mean mailing out a catalog, and for an online store, Online Marketplaces such as Amazon, if you are in the USA or Europe, or MercadoLibre if you are in some countries of Latin America.
As the business has expanded their ways, an online store is just one of many different places to sell online. Social media, independent blogs, digital marketplaces, and discount sites are all examples of places to sell. Amazon, for example, is a great place to use if you want to sell a product, both digital or not, as it counts with a large number of users and possible customers, but also with Search Engine Optimization as part of its Marketing Plan. However, if we talk about services, there are plenty of sites to promote yourself to a certain level of professional degree; every site will say something about you and reach a different audience, so choose wisely.
And now that you have a service, an audience and a place in social media, let’s talk about Ads. There are many kinds of Ads, like Site ads, Banner ads, Video ads, Google Adwords, and Social Media Ads. Facebook, for example, lets you purchase their own Ads service, which is a great way to gain more customers and increase your business’s reach. However, this can be a bit confusing at first, so we advise hiring a Marketing Agency to help you organize your marketing campaigns.
Follow up, Analyze & Redo
The last step in this full new process you are stepping into, is to keep your audience engaged, but how do you do that? Well, first you have to be able to do a Follow-up, this means to reach up to the client from time to time to let them know you care. A simple mail with a weekly update of your services and products can keep them both informed and interested; a short but warm text asking how they are doing can get them to hire you again.
Why? Cause you asked if they needed your services, simple as that. However, you need to keep in mind not to be pushy or you will end up annoying your customers with too many messages!
You can use Mailchimp as an Email Marketing service, sending automated messages to your customers, from polls to new products, to anything to help keep the bond.
The objective is to improve business relationships with customers by focusing on your clients and how to retain them, this of course can be difficult to follow, especially when your client numbers start to go up. So how do you do it? How do you know you have to reach up to them and keep them interested?
There are many tools you can use to manage your customer relationship and do a good Follow Up, like Hubspot, Pipedrive, or Salesforce for example:
HubSpot provides tools for social media marketing, content management, web analytics, landing pages, customer support, and search engine optimization. Additionally, HubSpot offers consulting services and an online resource academy for learning inbound marketing tactics.
Pipedrive is a web-based Sales CRM and pipeline management solution that enables businesses to plan their sales activities and monitor deals. Built using activity-based selling methodology, Pipedrive streamlines every action involved in converting a potential deal into a successful sale.
Salesforce is a cloud computing service as a software (SaaS) company that specializes in customer relationship management (CRM). Salesforce’s services allow businesses to use cloud technology to better connect with customers, partners, and potential customers.
It’s also important to know how your business’s reach is doing and to keep an eye on your site analytics. How are your ADs doing? How many clicks, views or engages did you have? Is the customer flow worth it? Are your sales doing better? Are you making more than what you pay in ads and marketing? All this can be analyzed and you should analyze it carefully, or hire a Marketing Management company to help you do it.
For a quick analysis check, however, you can use a few tools that you will find quite useful: Google Analytics, CRM Reports, Facebook Ads reports, or Google Adwords reports. These tools can help you keep track of how your Marketing Campaign is doing, and adapt accordingly.
This also means you may have to do a lot of A/B testing and split testing. What is this? A/B testing involves comparing two versions of your marketing asset based on changing one element on your page or marketing campaign, such as the text, or an image, or the color of a button! Simple things like colors can incite your customers in different ways, so making an A/B test of what works better is always good for a thorough analysis.
Split testing, however, involves comparing two distinct designs, not just a simple change. Making two different options for your webpage or ads can be seen as overboard, but it pays off in the end.
It’s been a long trip, learning tools and techniques. But now you have the skills needed to engage your customer and analyze their response to both your campaigns and websites so you can be sure to cater to your audience in the best way!
Remember, keep your clients engaged, be social, and use the correct tools to analyze your progress to adapt accordingly. Have fun bringing your business to life! Global Wizards, we wish you the best every step of the way.