Sharing your business ideas with the world can be scare, after all, it’s a big step to make, so at Global Wizards, we’ve prepared to guide you through this important milestone and get you ready for the next one. Excited to see what more is there to learn? Us too!
We already covered points 1, 2 and 3 on “Branding: From Ideas to Business”, but be ready, there are many tools to review on this second segment of our “How to start your Online Business” guide!
Design and Build your website
Once you’ve got your target market, brand image and you’ve nailed down your selling process, now you’re ready to build your website. Much like your logo, remember to keep it simple, you have fewer than five seconds to grab someone’s attention. Using two or three main colors, graphics, and videos to deliver fast messages, keeping the user options clear and making it customer-friendly will help you deliver your message more effectively.
Be consistent, if your logo is red and blue, try to use these colors in your web to some extent. Giving your customers something to hold onto and relate to will make remembering you and your product easier.
Keep in mind that your domain name does not have to be the same as your product or brand name. In fact, it’s getting increasingly harder to find an available .com domain nowadays, so you may need to get creative. Securing your web domain for yourself before even starting to design your site it’s a good idea, be fast and get that sweet .com you want before others grab it.
Connecting all your social media through your site is also important, be sure to make your contacts available so every user can reach you in the way that suits them better. Facebook, Instagram, Twitter, and even other portals are used by different kinds of customers, so knowing your audience will help you manage your social media accordingly.
It’s also a good idea to make your own site, though it’s always better to hire a professional or use a CMS, there are plenty of platforms that can help you build your first business web page. You have WIX, Shopify, Weebly, Squarespace, Site123, Ucraft, Boldgrid, and many more to choose for a simple but effective way to set it up and start working.
Managing your Social Media
If you haven’t already, set up social media accounts on the main three platforms (Facebook, Instagram, Twitter, and Linkedin). Fill out as much as possible, and start populating it with posts, people like consistency and continuous content does not matter if it’s a large or short post, the important thing is that it’s new and grabs their attention.
It’s not necessary to join every social media platform, only join the ones where your ideal customer is likely to hang out. Remember what we said about knowing your audience? Here is where you have to be very aware of it, reach your target customers, the other platforms don’t matter, even if it’s one of the more popular ones. Know your priorities. —
Most people on Facebook visit the site every day, so regular status updates, shared links and videos and other information give you a chance to connect with your customers daily.
Facebook makes it easy for potential customers to find you, and when they do they are often more likely to remember your brand and share it with their own connections. It’s also a great way to share your services information.
Instagram is considered to be the best social media platform for engagement or your ability as a brand to connect with your followers. It’s visual, simple and it’s attracting the younger generations more than other social media platforms.
It’s completely visual-oriented, so it’s perfect if you want to present your business through images, as an experience or in a more artsy way. Photographers, Bars, Art Schools, Care Centers can use pictures to sell their services, by showing their work in an inviting gallery.
Establishing a presence on Twitter shows you want to interact with consumers who expect to hold a dialogue with companies they patronize. You can decide what kind of Twitter presence you want to have; Will you respond to customer complaints 24/7? Will you create a “voice” that engages followers in a humorous or fun way? Do you want your Twitter feed to be a broadcasting platform, where you push out company messages and promote products?
LinkedIn is unrivaled when it comes to professional business connections, and this is what makes the social platform an amazing asset for businesses. Linkedin is a platform for business owners and professionals, perfect to gain contacts who deal with the same line of work as you. It’s also a place where people go to look for professional business, so it’s a great image for those who just started.
Start following others, especially those you want to follow you back. It’s a good idea to use a social media scheduling tool like Buffer or HootSuite. You can create an entire batch of social media posts at once and then use one of the above tools to post at a set schedule.
Remember to be active in communities! Find out where your ideal customer hangs out, go there, and promote yourself actively. But don’t just visit once and done, visit frequently, sharing thoughtful ideas with the community, being approachable and communicative. You don’t want them asking where did you go?
There were a lot of tools to learn this time, weren’t they? Only two more steps, but how important they were! Social media is a nucleus part of every modern business that strives to enter the online landscape, and now that you know how to use it, are you ready to learn how to market it? Let’s meet again on “Marketing: Reaching success and how to sustain it”, shall we?