Google Business Profile: the new name of Google My Business

Google business profile

Google Business Profile is the new Google My Business. Now, it is easier to manage your business using Google Maps or Google Search.

What we knew as “Google My Business” will be completely replaced by “Google Business Profile” by 2022. Google recommends small and medium businesses to manage their profiles on Maps or Search.

“Starting this week, you can easily claim and verify your Business Profile directly on Google Search or the Google Maps app. Search for your business by name and you’ll see an option to claim and verify the associated Business Profile. Once your business is verified, you can edit your business’ information, including the address, store hours, photos and more.”

Google announced

Google My Business’s current interface will be modified to support larger businesses with more than one location and will change its name to “Business Profile Manager”. Google has not delved into details yet, but we will keep an eye on that.

Lastly, Google is also providing a call history for verified profiles in the US and Canada that will give information related to the number of answered and missed calls from customers and further details.


From this moment on, you can use these apps to verify the ownership of your business profile and once you have done it, you will be able to modify your business’ full information such as the exact location and store hours.

In addition, Google is putting the power of messaging into its users’ hands who will be able to message customers from Search in just a few clicks!


Global Wizards’ team considers that there are many more of Google’s features yet to come for business management and you should be well informed to maximize potential benefits.

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