A new technology powered by artificial intelligence is taking over the digital marketing world
Everybody talks about AI, but what is really AI? AI is a machine-learning algorithm that can be programmed to make predictions and decisions based on data it collects. Despite what people think, AI doesn’t really replace humans in their jobs – it just makes our life easier and opens your marketing strategy to a brand new world. It has two main benefits that marketing employers should bear in mind: Efficiency and time-saving. Employers and Employees can finally use their time on what really matters, and not grinding on repetitive labor.
When we discuss efficiency, AI tools produce a level of accuracy that is very similar to human labor, and in some cases even better. This means fewer errors, less research time, more work done in general with better quality due to AI’s processing speed. It optimizes copywriter´s content by brainstorming ideas, creating texts, and expanding sentences and ideas in a variety of tones and languages.
Waiting for inspiration to come is not possible when working on a deadline and doesn’t always come to terms with your marketing strategy, so AI is there to help give them a little push. How many hours lost in front of a blank page, with the never-ending stress of ticking time, AI tools are an excellent choice to save a copywriter´s time and mind because they can create an original template with useful research out-of-the-blue. Bloggers and marketers are using these tools daily to write web content, blog posts, emails, SEO content, and even social media ads in the most efficient way.
Why should you invest in AI for your business today?
From the reasons described above, many pros come along. It can help the company to save money by increasing the productivity of your workers, giving them the possibility to manage and optimize their time at work. Another benefit is that intelligent automation and machine learning can make your products or services more efficient and effective, leading to increased customer satisfaction. Customers are demanding greater levels of convenience with automated systems from voice assistants such as Siri or Alexa to 1-click checkouts, so investing in AI now will give customers what they want now while also preparing for future changes in consumer behavior.
Also, in a world where data is currency, intelligent machines are needed to mine and analyze that data. AI empowers organizations with smart insights that can improve decision-making and boost productivity. Artificial intelligence is the future of organizational decision-making. AI technology can help organizations make better decisions faster and with more accurate results than ever before. With just a few clicks, you’ll be empowered to see what your competitor’s marketing campaign will look like so that you may have an opportunity to get one step ahead in the race for success!
How to take your content marketing strategy up a notch
Your copywriting workload can be lightened by using the many apps, software, and websites that are available on the market. All of them have varying degrees of pros and cons but they all work to provide assistance with productivity levels in your writing workflow by completely removing writer’s block from the equation when producing original content or even providing insights into how engaging or readable an article may be for different audiences, from product descriptions for e-commerce sites as well as digital ad copy.
The list goes from CopyAI to Convesion.ai going through other names like Copysmith, Writesonic, and Snazzy AI. The main features are Product descriptions for e-commerce sites, Digital Ad Copy, Copywriting formulas, and good-to-go email marketing. All these apps and software use machine learning to mimic human intelligence. The computer has to learn how to respond to certain actions, so it uses algorithms and historical data to create something called a propensity model and then those models will start making predictions.
One AI to rule them all
One app you might want to take a look at is Conversion.ai which is an awesome AI tool that aims to solve one common problem that many copywriters face every day in addition to those named: Writer’s block. At Wizards, we strongly believe in the power of conversion.ai and how it’s changing our team’s whole approach to writing new and engaging content.
By using specific and a wide set of template options, copywriters can use frameworks built to input content and generate outputs and they can develop projects bouncing back and for their ideas with its amazing AI, Jarvis, and he will write their copy with a human-like voice and a variety of tones that go from “professional” and “witty”, to “charming” or even “Batman”, and it works!.
Conversion.ai can help you find the right content to create. It has a very simple and intuitive interface which means that there’s no time wasted learning complicated software and spending valuable time on the wrong tool. Once you are in the dashboard you can start a new project and separate it from the ones you may start in the future. There are also two essential tabs to take a look at a content tab, where all your content will be automatically saved and a learn tab, where there are tips to help you use Jarvis best.
You can use the learn tab anytime you want to have a quick refresh or just to get started. With even more extensive features, writers can enjoy many exclusive benefits like extracting insights from your data which you wouldn’t be able to get unless you had an expert with years of experience.