google announcement

Google announcement: New product reviews update

A new Google announcement was made on December 1st: The company rolled out a Product reviews update for the second time this year.

According to a Google announcement made last Wednesday, the December 2021 products reviews update was rolled out to “better reward” those product reviews that provide complete information and in-depth research in comparison to those that share thin content.

Product reviews that show an insightful analysis and demonstrate original research will be benefited from this new search algorithm update. “Content written by experts or enthusiasts who know the topic well will be rewarded” –Google emphasized.

Google announcement comes right in the holiday season
Google announcement: New product reviews update 4

The company also wrote: “If you have made positive changes to your content, you may see that improvement reflected as part of this latest release.” This means that any positive changes made between now and the last update probably show their impact on your rankings.

As said before, Google product reviews update was designed to promote meaningful and rich review content in search results rankings. That is, the company does not punish lower-quality content. Instead, it rewards sites that provide more insightful review content. However, if you produce thin content and find out you are placed in lower rankings it somehow feels like a Google penalty.

written review
Google announcement: New product reviews update 5

Notice that, technically, this update should only affect product reviews content and not other genres.

The announcement comes right in the holiday season and it is expected that the December product reviews update will take around three weeks to complete. The update is now available for English language pages.

review 1
Google announcement: New product reviews update 6

What does Global Wizards think about Google announcement?

Global Wizards considers the new Product reviews update will be useful for businesses to be motivated to put more effort into reviews content and provide more details about products. If you happen to achieve this goal, your Google organic traffic will definitely be improved.

Apart from delivering the best digital marketing services, our company is always trying to keep our clients informed to help them make better decisions.

Take a look at our blog and discover more about the digital marketing world. You can also contact us and we will write back in no time!

Share this post
Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email

More From Our Blog

Main benefits of video marketing in the real estate industry

What do you know about video advertising for small businesses? Learn all about it plus the benefits of video marketing in the real estate industry!

Premium WooCommerce Themes: Power Up Your Website Now!

You are probably missing out on the benefits of using Premium WooCommerce themes for your website. Here is all you need to know!

How to create the best SEO content strategy

One of the most common SEO mistakes companies make is not developing an appropriate SEO content strategy. Discover 5 tips to improve it!

Scroll to Top
Skip to content