Professional Twitter accounts, also called Professional Profile, are Twitter’s latest creation that will probably open up a range of opportunities for small businesses.
Businesses, professional users and creators can now access a new profile display on Twitter. They must fill in an application form to get a new Professional Profile which will allow them to display their business information, including the option a “shop” or “newsletter” module.
The social network company explained that their decision is based on the fact that Twitter users like to interact with brands and engage in conversations about products and services.
Here is what Twitter said about the new option to create a Professional Profile:
“We know people come to Twitter to interact with brands and engage in conversations about products and services. All this demand gives us confidence in the power of combining real-time conversation with enhanced features for professionals aimed at better controlling and enhancing their identity on Twitter.”
This new feature has been tested by Twitter since April with the participation of selected brands in an initial beta program. Then, the invitation was extended to more businesses earlier this month and it is expected to reach all businesses in the next stage.
According to Twitter, Professional Accounts are a gateway to a wide range of professional tools not available to non-professionals, including Twitter Ads, Quick Promote, Advanced Profile features, and Twitter’s future efforts around shopping.
The last element raises a lot of expectations because Twitter is working to improve its eCommerce tools to provide more opportunities for brands to sell their products online.
Social media is becoming increasingly important as a platform for commerce. Twitter has started experimenting with shopping, both from profiles and individual tweets, which will probably become more relevant in the future.
Twitter is working on a number of additional modules that can provide more promotional opportunities for brands, but today only three additional professional profile modules are available for professional Twitter accounts.
It is said that new features could also provide more search and discovery capacity. Using the new professional Twitter accounts businesses will be able to display their category, location and business hours to connect with customers easily.
For those who want to switch over, now is your chance! You can apply for a Twitter Professional Profile by filling in a form. The company says it will be expanding access in the next month so stay tuned and watch what happens with these new features.
Global Wizards, an experienced digital marketing agency, considers this piece of news very interesting as it represents a new way for businesses to connect with their audience increasing visibility.