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The best visual marketing tips to captivate your audience

Global Wizards shares the 7 most important visual marketing tips to call your audience's attention. Keep on reading!

We are sure you will want to include these 7 visual marketing tips in your business’ marketing strategy! Visual Marketing is a powerful way to connect with customers and showcase your brand. If done correctly, it is one of the most effective ways to call your audience’s attention.

Visual marketing is a simple and effective way to stand out from the crowd. Blogs, pictures or even videos can all be given that personal touch by adding in some creative visuals on them! It makes reading more interesting, and what is more, many marketing specialists consider their strategy ineffective if it does not include visual content.

7 visual marketing tips you need to implement right now

Tell a story

The world of marketing is constantly evolving and for good reason. Visual storytelling has become a trend in various forms because consumers are more likely to buy what you’re selling if they can picture themselves using or benefiting from your product.

Many studies show that the memory of a person stores up to 65% more information if what they hear is accompanied by visuals. So, to make the most out of this tool, create an authentic story with a message to the audience based on your business’ aims, that incorporates routines, events or experiences your team goes through.

story
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Don’t forget to keep consistency in the use of fonts and include corporate colors to influence positively on brand awareness results.


One of the most known visual marketing tips is related to colors and their meanings
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Choose the right colors

By far, it is one of the most important visual marketing tips. The right colors can make or break your marketing campaign, so it’s crucial that you choose the perfect hues to engage your customers.

Subconsciously, people are influenced by colors to decide whether to buy a product or not.
Colors represent different emotions and feelings, especially in marketing. For example, red is often used for anger or urgency while green stands for peacefulness. Certain colors are also associated with seasonal holidays or special events.

Don’t be afraid to experiment with colors! Creating the right combination is key to getting your message across.


Use trending themes

By choosing the right trending themes for your campaigns, you will better appeal to your targeted audience and show them that your brand stays updated.

How do you find out which themes are the best for your brand? Simple, a good idea is to run surveys to obtain more information about your audience’s lifestyle. Some of the most used themes are related to wellness or nature so think about using motivational videos, photos or illustrations about people’s well-being.

minimalist theme 1
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CTA
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Try different CTA’s

When it comes to your online marketing strategy, a well-thought-out call to action can make all the difference. A good way of bringing in more customers and boosting sales is by using one or several types of CTA’s on posts for different purposes such as commenting, sharing the content and connecting on social media platforms.

CTAs are an excellent tool to motivate your viewers and get them into the sales funnel. To use this tool to its fullest, use strong command verbs, power words and numbers (if possible).


Include different types of files or formats

From videos and infographics to memes, quotes or branded images there are many options to choose from when it comes to creating more impact on your visuals.

Adding visuals like infographics and videos to your content marketing strategy is a sure way of making your business stand out from the competition as it will be interesting for your audience and will increase click-through rates.

Formats
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Fonts
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Learn how to use fonts effectively

Similar to what happens with colors, fonts have an impact on the perception of messages. There is a wide variety of fonts to choose from that can be used for different purposes. Also, you can experiment with font combinations to boost your marketing campaigns.


Build a recognizable visual style

The power of branding is undeniable. The more recognizable it is, the better! That’s why you should always take time to create a visual style that will be memorable and easy for your audience to understand.

Some features used to create visual branding might include taglines, logos as well other traits which would catch your viewers’ attention quickly.

visual style
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Global Wizards will take your business to infinity and beyond!

Visual marketing is an engaging and creative way to capture the attention of your audience. It will help you stand out in a sea of competitors, while also ensuring that people recognize and remember your brand.
If you want to get the most out of your marketing campaign, then make sure that this important aspect is included in every step and taken seriously by professionals who know how critical visuals are for branding! Also, try to add these visual marketing tips to your strategy and you will see the difference.

Global Wizards is a professional digital marketing agency that offers top-notch services to take your business to the moon. We are the best at branding development and logo design for companies that need to improve their online image.

Take a look at our works and see how our experts’ work was a real game-changer for many businesses. You can also visit our blog to read more digital marketing trends and tips or leave us a message and we will contact you in no time!

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