Your business’s online brand community is as important as what you have to offer. Lately, some studies have shown that 72% of shoppers prefer brands with a well-founded online presence over those brands that don’t invest in their web presence.
The results also found that more than 60% of clients admit they prefer buying products or services from brands that promote engaging social content on their apps.
500 consumers from the UK were surveyed to analyze what they take into consideration when buying products and services from brands. The results showed that the majority –more than 70%– pays more attention to content generated by other users instead of brand-generated content. Consumers agree that brands that have a strong online community with positive social proof influence their purchasing decisions.
In today’s digital world, having an online brand community helps businesses interact with their prospects. The best online brand communities usually give customers a lot of valuable information about a brand and its products or services. People can read customer reviews, or FAQs and also interact with other clients or staff members by using live chats and more.
The importance of an online brand community
Online social communities are a crucial component of any brand’s marketing strategy. According to this research, brands that invest in their online presence can expect higher engagement rates and positive outcomes than the ones that do not include online social communities.
By prioritizing and strengthening your digital communities, businesses owners are able to build a loyal consumer base that will increase sales.
Global Wizards strongly believes that building a solid online brand community is vital for businesses looking to establish themselves as leaders in their industry. Businesses should prioritise their digital communities to foster personalised brand-consumer relationships and establish a competitive advantage.
Our experienced team knows exactly your business’s needs to stand out from its competitors. We offer effective social media management services that will simplify your life and will take your business to a higher level.