If you are a business owner, you should focus on brand promotion to obtain outstanding results. Whether you’re going through tough economic times or you just want to save money on marketing, here are 7 free and low-cost ways to promote your brand.
You can get started today with these simple tips that will help increase brand awareness and generate leads without breaking the bank!
Brand promotion 101
- Google My Business
Google My Business – now called Google Business Profile – is a free tool that provides businesses with the opportunity to market themselves and reach more potential customers. It also has features that make it possible to specify store hours, contact information, add photos of products or services offered as well as customer reviews, which can all help you make an impression on your clients or prospective ones!
Your Google My Business profile will put you on the map (literally!), making it easy for customers to find your business location. It’s a simple and effective way of brand promotion and that allows you to manage all the aspects of your business from one place!
- Business Listings
One of the best ways to get your business listed on review sites that best apply to your industry -like Yelp or Foursquare- is by claiming or creating an account with them. The more places where potential customers can find and read reviews from people just like themselves, the more chances you get to increase business revenue.
To increase your chances of being found in a search, be sure to complete listings with accurate information such as contact details and services offered. The more thorough this information is for each listing the better!
- Referral programs
One way to gain potential clients is by motivating your current customers to promote your brand. Just to list some ideas, you can offer discounts for customers who name your brand on social media or you can also create your own contest to reach a bigger audience.
- Public relations
Public relations can sometimes take a lot of time, which explains why many businesses hire professionals in the field to help them with brand promotion and credibility. However, if you don’t want to spend money on professional help and you have some free time, you can definitely promote your brand on your own.
A great way to let people know more about your business is to create a blog where you can publish quality content like articles, videos, and news.
- Get social
Social media has become an important tool for businesses of all sizes to reach their target audience. With the rise in popularity and accessibility, you can now publish your content on social media platforms like Instagram, Facebook, Twitter, and YouTube among other sites that offer social networking features.
If you’re not currently on social media, then now is the time to get started! Social Media profiles will boost your chances of getting found by customers and search engines. It will also be useful to promote new products or services in a friendly manner and to know more about your customers’ needs and interests. This can help you build more relationships, which will give you new opportunities and sales!
- Email Marketing
Are you looking for an efficient way to reach out to your target audience? Well, you can make your business stand out from the competition by using email marketing tools.
There are many low-cost tools (and also free tools) that you should consider when it comes to sending out professional messages: Mailchimp, MobileMonkey, VBout or Sendinblue are the most popular options. All of these websites offer beautiful designs where users have complete control over what they send, and let them customize every detail to create something truly unique!
Extra tip: It’s important to keep your text minimal and include a clear call to action to maximize results!
- Community Engagement
Networking is a great way to build connections in your industry and find potential clients. Virtual or physical, networking groups are an excellent resource for entrepreneurs who want more exposure on the job market!
Community engagement is all about building relationships, and one way to do that is by hosting webinars or workshops. If you have valuable insights that are worth sharing with others in the business world, then this could be a cost-effective option for getting your message across.
To be a leader in your industry, you have to establish credibility, and speaking engagements are the perfect way of doing so!
Some final thoughts
Businesses should focus on brand promotion to obtain outstanding results. We know it’s not an easy task and sometimes requires professional help, but we are sure these tips will be useful to get started.
Wizards is a digital marketing agency that offers marketing solutions like web development services, social media management and quality content creation.
Take a look at our blog to know all about the latest trends in the marketing world. You can also contact us to obtain further info about our services. Let’s keep in touch!