Read all about Instagram latest update!
The social media platform has officially launched a live test of 60-second videos in Stories, which means that longer video clips will no longer be split into 15-second segments and played across various frames.
Alessandro Paluzzi, app researcher, said that the ability to create longer Stories posts was highly requested by the Instagram community. “We’re excited to be testing 60-second Stories so that people can create and view Stories with fewer interruptions.” -he also added.
Instagram latest update is now being tested with a reduced group of users with the aim of providing more freedom when it comes to creating creative content, which is the key focus.
Instagram has been making moves to better facilitate video creation. Last January Instagram chief, Adam Mosseri, announced that the app would be consolidating its video products in order to facilitate content creation.
With the rise of TikTok, Instagram has had to rethink its approach. The company had to modify its approach to appeal to the young as TikTok became the most chosen platform for them.
TikTok’s simplicity is part of its appeal. The platform offers an intuitive user interface that makes it easy for any individual to create their own videos. What is more, when users open TikTok, they can see a full-screen feed of videos and live streams based on their interests.
Instagram latest update will be useful for users to publish 1-minute videos on stories without worrying about length issues.
Global Wizards –an experienced digital marketing agency that offers social media management services– considers this new feature an excellent opportunity for users to publish more creative and interesting content.