SEO and Google Ads: Choose the best for your business!


Both, SEO and Google Ads, are great digital strategies that will boost your business. However, it is important to know the differences between the two to make informed decisions and choose the best that fits your business’ needs.

In this article, Global Wizards will explain the pros and cons of Google Ads and SEO so you can decide how to best spend your marketing budget.


How Does SEO Work?

Search engine optimization (SEO) has a very close relationship with Search Results as they both help boost your website’s online ranking in different search engines like Google, Bing, or Yahoo!

SEO is an essential component of any marketing plan. By focusing on key phrases and keywords that target audiences are looking for, it helps your business to rank higher in search engine results pages (SERPs). Keyword research provides valuable information about what people type into Google or Bing when they try to find something on the web. It is a great way to know which words might generate more traffic.

Using SEO demands establishing your company’s goals, website optimization, the creation of content and tracking the process over time to see which contents are working and which ones need improvement.


It is important to say that SEO won’t help you rank faster if that is your business’ aim. Instead, it will give you a long-term solution in comparison with Google Ads.

Both, SEO and Google Ads will be very useful for your business success, as we said before. SEO will not only improve your website’s conversions but will also offer your website’s visitors a better customer experience, reducing loading times.

Pros and Cons of SEO


  • Best choice for start-ups
  • Bigger chances to be found by search engines as they go for optimized sites
  • Good option for business with low marketing budgets
  • Long-term solution to reach higher rankings


  • It takes 3 to 6 months to obtain results
  • Time-consuming
  • It requires effort to maintain good results

How Does Google Ads Work?

Companies use Google Ads to reach out and connect their target audiences. Google Ads campaigns are a great way to promote your business across Google’s websites because you pay per click (PPC) or cost per thousand impressions (CPM) that the ad receives.


To help you decide on the Google Ads vs SEO argument, next we will explain how Google Ads works. If you want to increase your website’s visibility in search engine rankings, Google Ads is all you need. Equal to SEO, you need to choose a keyword for Google Ads to work but unlike SEO, Google Ads doesn’t require much time to build quality content that ranks.

Once it is approved, Google Ads will give you immediate results. It will instantly boost your brand’s search results. However, before investing in it, you need to know that those results will not last for the long term.

If you have enough budget, and you can afford Google Ads campaigns, we ensure it will be the quickest way to have your business on the top page of search results.


Pros and Cons of Google Ads


  • Your site can be on top of search results or at least in the top 5
  • Local audiences targeting by zip code
  • You can set a period to show keywords or phrases


  • Expensive
  • Short term solution
  • Ads appear on Google search with the label “Ads”

To Sum Up

SEO and Google Ads help businesses’ websites to show up in front of customers and potential customers. However, they work differently and they both have advantages and disadvantages as well.

If you own a small business or work in specific industries -like the real estate industry or the law industry – you will definitely need to understand the differences between SEO and Google Ads.

The type of results you wish to obtain will help you choose which one is more appropriate for your business. If you prioritize sales conversions for your business, then developing a SEO strategy sounds like the best option for you.

However, if you want to target a specific audience of the geographic area with advertising campaigns, then Google Ads is what your business needs.


In any case, Global Wizards has years of experience and effective tools and strategies to help you discover and maximize SEO results and Google Ads results, too.

Our team works hard to unveil your business’ true potential, delivering professional services from the very first moment.

If you want to keep on reading the best news and articles on Digital Marketing, visit our blog. You can also learn more about us and our services, or leave us a message to chat with Global Wizards’ representatives. Let’s keep in touch!


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