Think of content marketing as baking your favorite cake! In just 10 steps you will get successful and creative content marketing as a result.
Like every recipe, there are ingredients and tools that consumers can barely notice in the end results that are crucial and make a real difference.
Baking soda or baking powder are ingredients that we hardly notice whenever we taste a cake. Likewise, in your content marketing’s recipe, targets and research play the role of baking soda. Those elements and steps are vital in the process of content creation but nobody really pays attention to them whenever they read a good article.
Next, Global Wizards will show you the full recipe to create successful and creative content marketing (Including top-secret ingredients!).
1-Focused content strategy
Your content strategy plays the role of the large mixing bowl where you put together all the ingredients. Without it, there wouldn’t be restrictions and limits and everything would be scattered all over the place.
Using a clear content strategy towards a specific goal and timeline, you will narrow down the ideas and tactics that really matter.
2-Clear Content Guidelines
Think of content guidelines as measuring cups that help you know how to combine the ingredients you need to use.
Content guidelines are key elements for writers, designers and other team members to know how to structure and deliver their creations that later on will need to fit into the finished product. A clear example of this is grammar and style guidelines.
3-Sustainable Content Calendar
You need a content calendar that includes all the elements that are part of the content marketing process for every piece of content. Due dates and publish dates, among others, should be on the calendar.
But remember that no matter how much information is on the calendar, the importance lays in how well you keep up to it. Our piece of advice is to be realistic and set a schedule you can stick to.
4-Efficient Content Workflow
Content workflow represents the baker’s oven. It’s what turns the ingredients into the final product thanks to the correct timing and environment.
Your content workflow should contemplate the amount of time your team needs to work on the product and hiccups.
Up to here, we have talked about the tools you need to produce efficient and creative content marketing. The next 6 items will be the ingredients that customers will taste and interact with.
Your website’s design and structure should be a priority because it should turn visitors into engaged customers. Check if your business’s services or products are clearly offered or if your visitors can easily find resources to discover more about your brand.
6-Targeted Long-Form Content
Once you have set your content strategy and guidelines and you make sure your webpage is optimized for a specific marketing strategy, it’s time to start publishing content!
When it comes to building creative content marketing, long-form, onsite content made up with strategic SEO keywords is the sourdough bread of digital marketing. It demands a lot of labor to create but once you have it you can use it in many other recipes and meals.
7-Distribution and Repurposing Plan
Content distribution and repurposing processes are like using a basic ingredient for another meal. You pick something that already exists and turn it into something else.
If you want your blog content to be seen and consumed, you need to work for it. Some ideas are repurposing it for social media or turning your content into video scripts.
There are plenty of options to choose from: email sequences, social media posts, ads, and more.
The conversion point is the end of your customer’s journey. Depending on your sales process the final destination may be a SaaS signup, a submission form, a cart checkout, or any other endpoint.
10- Measurement Tools
The final ingredient of this recipe is a measurement device to know if everything is running properly. It will depend on each sales process, but consider using web analytics services like Google Analytics, Databox, HubSpot, etc.
Define the metrics that are the most important for your business and use measurement tools to track them and adjust accordingly.
Add an extra magic potion
Be ready to create top-notch and creative content marketing using the above tools and ingredients. Now, you will be able to design strategies, create and obtain quality results from your content.
As Thomas Keller once said:
“A recipe has no soul. You, as the cook, must bring soul to the recipe.”
Global Wizards is a digital marketing company that will add an extra magic potion to help you obtain even better results.
If online marketing was similar to a cooking contest, we would be sure your company would win the main prize.
Let’s do it! Contact us for further info, we would love to be part of your next project!