Titles we built for operators, other companies and for ourselves. Open any one and play the live demo in desktop, tablet or mobile, in the language you need.
drag the rail
Our platforms
The rack
Four platforms we build and run. Flip a bay to boot it, then open it. Bring the whole rack online and the floor pays you for it.
Seven stops on the circuit — three already stamped. Pin them all and the route pays out.
Natural Earth · Natural Earth projectionN
Tap a pin on the map, or a stop below, to see the details.
Passport0 / 7
How we build
Everything runs on the gamification cycle
Games, apps and platforms — we build all three around the same loop that keeps players coming back. The loop is the product architecture, not a layer of badges on top of it.
The design and pre-production stage defines how the game is played, what the user feels, and how…
PublishedReading time6 minutes
Game design and pre-production services
Where an idea becomes a viable, scalable game ready to be developed
The design and pre-production stage defines how the game is played, what the user feels, and how viable the project will be. When this phase is skipped or poorly executed, problems appear later in the form of changes, delays, and improvised decisions.
Our game design and pre-production services help iGaming, casino, and online gaming projects turn an idea into a clear and well-defined experience, ready to be developed with fewer risks and greater coherence.
We’re transforming the gaming industry with cutting-edge technology, innovative game design, and magical experiences.
Design applied to real iGaming projects
We have worked with online gaming projects that needed more than creative ideas. That experience allows us to understand how real players interact, what they expect from a casino game, and why many well-developed products fail to engage. Well-planned design makes the difference between a functional game and one that is actually used.
Pre-production is not “a nice phase” before development. It is the moment when it is decided whether the game will be clear, playable, and profitable, or whether it will end up full of changes and improvised decisions. Our differentiator is that we combine game design with a business approach and UI/UX from the beginning, so the team builds on a solid foundation.
We start by understanding what you want to launch, for whom, and with what goal. We define the type of game, player profile, market, and iGaming context so that the pre-design has direction and is not just inspiration.
2
We design gameplay with clear rules and logic
We turn the idea into a playable system: mechanics, progression, conditions, rewards, and player decisions. Here we avoid the typical “we will solve it later” that ends up generating rework and internal friction.
3
We build the player flow and the complete experience
We define how the player moves within the game, what they see first, what they understand, what actions they take, and what drives them to continue. This step connects game design with user experience to reduce confusion and improve retention.
4
UI/UX designed so the player does not get lost
We design the interface structure and navigation logic so the game can be understood without endless tutorials. We prioritize visual clarity, hierarchy, consistency, and UI/UX decisions that support gameplay, not complicate it.
5
Early validation before moving to production
We review coherence, friction points, and potential drop-off moments while it is still inexpensive to adjust. This accelerates development because it reduces late changes, internal discussions, and decisions made with the game already built.
5
Deliverables ready to develop without doubts
We leave a clear base for production: design documentation, flows, functional definitions, and UI/UX criteria. This allows the technical team to move forward faster, with less uncertainty and greater control.
If you have an idea, this is where it becomes a real game
You may have a great idea in mind, but what defines success is turning it into a clear and well-designed experience. With our pre-production, the game takes shape before development: it is organized, defined, and prepared to be built with fewer risks, fewer changes, and greater chances of working from the first launch.
“Wizards has been an instrumental partner in both our land-based and digital casino businesses. From building ground-up technology to bringing their sophisticated digital marketing expertise to our Latino casino brand, JefeBet, the Wizards team has added great value to our organization.”
— Seth Schorr, CEO of Fifth Street Gaming
“As the CEO of EQL Games, I’ve had the privilege to collaborate with the team at Wizards. Their expertise in creating intuitive interfaces and robust software implementations for the gambling industry has been instrumental in our projects’ success. Their dedication and professionalism truly set them apart. We’re grateful for our ongoing partnership.”
— Brad Cummings, CEO of EQL Games
“Working with Global Wizards has truly transformed my business. Their skill and commitment propelled my passion project to new levels. They’ve taken charge of marketing and software development, allowing me to focus on what I love: growing my business. They stand out for their strategic approach and tireless work ethic, acting not just as service providers, but as genuine partners invested in my success. Thanks to them, my business is soaring with steadfast support and expertise.”
— Alan Burak, President of SAGSE
“The Wizards team has demonstrated unparalleled skill in understanding and capturing the essence of Fecoljuegos in the digital realm. Their focus on effective and consistent solutions has strengthened our presence in the gaming industry. I am deeply grateful to them.”
— Evert Montero Cardenas, President of FECOLJuegos
“Wizards helped my organization stand up and maintain its technology profile, and provided staff augmentation services in other key operational areas. Fernando Polti and the Wizards team are professional, reliable, and friendly. Easy to recommend!”
We know the environment and how to solve unforeseen issues
It is normal to want to move fast and jump straight into development. But these are the situations that usually appear when the design foundation is not well worked, and exactly where this stage makes the difference:
“We have the idea clear, but each person understands it differently”
“The team argues over details because there is no solid definition”
“We started development and changes keep appearing”
“The interface looks good, but the player does not understand what to do”
“We do not know if the game engages or becomes repetitive”
“We want to launch fast, but without risking redoing things later”
If any of these points sound familiar, what you need is not more speed: it is more clarity before building.
If you have a game idea or an ongoing project and want to avoid mistakes before building, this is the right moment. Let’s analyze your game and define a clear foundation to develop it with more security, focus, and efficiency.
Why is it key to work on game design before development?
Because it is the stage where the most important decisions of the project are defined. Good game design allows anticipating problems, aligning the team, and reducing costly changes during development. Pre-production does not delay: it avoids rework and accelerates launch.
What is the difference between game design and technical development?
Game design defines how the game is played, what decisions the player makes, and what experience is intended. Development is responsible for building that technically. When design is not clear, development moves forward with doubts, constant adjustments, and higher cost.
Do game design services include UI/UX design?
Yes. Our game design services include experience and interface design (UI/UX) to ensure the game is understandable, usable, and coherent. In iGaming projects, poor user experience often translates into early abandonment.
Is this service only for new games or also for ongoing projects?
It works for both cases. We can work from scratch in the pre-production phase or intervene in projects already underway that need to organize mechanics, redefine flows, or improve the experience before continuing development.
What do you get at the end of the design and pre-production phase?
The project ends up with a clear base: definition of mechanics, rules, player flows, experience structure, and UI/UX criteria. This allows the technical team to develop with fewer doubts, fewer changes, and greater efficiency.
How long does a design and pre-production process take?
It depends on the scope and complexity of the game. The goal is not to extend the phase, but to define what is necessary so development can move forward without blocks. In most cases, the time invested here saves weeks or months later.
Do you work specifically with casino and iGaming projects?
Yes. Our design services are adapted to online casino games, iGaming platforms, and digital gaming projects, where rule clarity, player experience, and retention are critical factors.
Does design also take business and retention objectives into account?
Yes. We do not design only so the game “looks good”, but so it makes sense in terms of experience, engagement, and business model. The right design helps the player understand, enjoy, and return.
The catalogue
Every title, playable
Titles we built for operators, for other studios and for ourselves. Filter the shelf and open any one of them right here.
