Titles we built for operators, other companies and for ourselves. Open any one and play the live demo in desktop, tablet or mobile, in the language you need.
drag the rail
Our platforms
The rack
Four platforms we build and run. Flip a bay to boot it, then open it. Bring the whole rack online and the floor pays you for it.
Seven stops on the circuit — three already stamped. Pin them all and the route pays out.
Natural Earth · Natural Earth projectionN
Tap a pin on the map, or a stop below, to see the details.
Passport0 / 7
How we build
Everything runs on the gamification cycle
Games, apps and platforms — we build all three around the same loop that keeps players coming back. The loop is the product architecture, not a layer of badges on top of it.
Automate player acquisition, CRM campaigns & bonus delivery for your casino or sportsbook…
PublishedReading time7 minutes
167+Satisfied clients357Projects delivered successfully73Experts working together50+Active casino games across multiple regions
Our own figures, not independently audited.
CRM and marketing automation for gambling
Organize your data, understand your players, and act at the exact moment so they come back to play
In online gaming projects, more than 70% of players who register do not return to play if there is no system that accompanies them after the first contact. Not because the product does not work, but because no one speaks to them at the right moment, with the right message.
A well-implemented CRM allows you to centralize player data, understand their behavior, and automate key actions: when to activate them, when to reactivate them, and how to maintain their interest without overwhelming them. Without that structure, users cool off, opportunities are lost, and growth becomes increasingly expensive.
We’re transforming the gaming industry with cutting-edge technology, innovative game design, and magical experiences.
CRM and automation solutions designed for gambling projects
Our CRM and automation services for gambling are designed to integrate into the real operation of the business, adapting to the type of game, the size of the project, and the market in which it operates.
We do not work from the logic of “installing software”, but from the final objective: turning registrations into active, recurring, and profitable players. We help online casinos, betting platforms, and iGaming projects organize their user base, improve retention, and increase the value of each player, without relying solely on attracting more traffic or investing more in acquisition.
Analysis of player behavior and data model design
We analyze how players interact with the platform, what actions they take, at what moments they activate, and when they cool off. With that information, we define which data is truly relevant and how it should be structured within the CRM so it serves decision-making, not just information storage.
CRM implementation for casinos and gambling projects
We implement CRM solutions for gambling aligned with the project’s operations. We configure the system to be clear, usable, and scalable, ensuring that the team can manage players, segment audiences, and activate actions without friction or unnecessary complexity.
Automation of flows according to the player lifecycle
We design automated flows for activation, retention, and reactivation based on real user behavior. Each message and action responds to a specific logic: when to intervene, with what objective, and through which channel, reducing manual work and increasing consistency.
Email marketing for casinos and the online gaming industry
We develop email marketing strategies for casinos and gambling projects focused on relevance and timing. It is not about sending more emails, but about communicating better: useful messages, well segmented and aligned with the player’s moment to maintain interest without saturation or loss of trust.
Measurement, optimization, and continuous improvement of the player relationship
We measure the real impact of CRM and automation through key metrics such as activity, recurrence, and response to communications. Based on the data, we optimize flows, messages, and segmentations to continuously improve the relationship with the player and business performance.
Experience applied in retention and automation for gambling projects
We have worked with online gaming sector projects that needed more than isolated campaigns. That experience allows us to understand how players behave, what factors influence their permanence, and how to build systems that provide real value over time.
What can you expect when working with our CRM and automation system?
When a gambling project implements CRM and automation strategically, results are not limited to “sending more messages”. What changes is the way the player is understood, how communication happens, and how decisions are made based on real data.
Our system is designed so you can identify which players have potential, when to act, and how to do it without improvisation. The result is a more active user base, longer-lasting relationships, and more predictable growth, without relying solely on attracting new registrations.
We understand the project model and its real objectives
Before automating anything, we analyze the type of game, the value proposition, and the stage of the project. We define what role the CRM should play within the business and which objectives make sense to work on: activation, recurrence, reactivation, or monetization.
2
We design a clear and actionable data architecture
We organize player information so it stops being a set of isolated data points. We define which events, attributes, and behaviors truly matter, creating a solid foundation on which to build coherent and useful automations.
3
We create automated flows focused on experience and value
We design flows that accompany the player at every stage: welcome, activation, follow-up, and reactivation. Each message has a clear purpose, an appropriate moment, and relevant content, avoiding saturation and improving brand perception.
4
We measure, adjust, and refine continuously
Player behavior changes, and the system must adapt. We analyze results, detect friction points, and continuously adjust flows and messages to improve retention, recurrence, and value per player in the medium and long term.
It is time to stop losing players after registration
Every player who registers and disappears without interaction is a missed opportunity. Reviewing how you manage your user base now allows you to move from growth based on volume to growth based on relationship, control, and recurrence.
What do projects that have already worked with this approach say?
“Wizards has been an instrumental partner in both our land-based and digital casino businesses. From building ground-up technology to bringing their sophisticated digital marketing expertise to our Latino casino brand, JefeBet, the Wizards team has added great value to our organization.”
— Seth Schorr, CEO of Fifth Street Gaming
“As the CEO of EQL Games, I’ve had the privilege to collaborate with the team at Wizards. Their expertise in creating intuitive interfaces and robust software implementations for the gambling industry has been instrumental in our projects’ success. Their dedication and professionalism truly set them apart. We’re grateful for our ongoing partnership.”
— Brad Cummings, CEO of EQL Games
“Working with Global Wizards has truly transformed my business. Their skill and commitment propelled my passion project to new levels. They’ve taken charge of marketing and software development, allowing me to focus on what I love: growing my business. They stand out for their strategic approach and tireless work ethic, acting not just as service providers, but as genuine partners invested in my success. Thanks to them, my business is soaring with steadfast support and expertise.”
— Alan Burak, President of SAGSE
“The Wizards team has demonstrated unparalleled skill in understanding and capturing the essence of Fecoljuegos in the digital realm. Their focus on effective and consistent solutions has strengthened our presence in the gaming industry. I am deeply grateful to them.”
— Evert Montero Cardenas, President of FECOLJuegos
“Wizards helped my organization stand up and maintain its technology profile, and provided staff augmentation services in other key operational areas. Fernando Polti and the Wizards team are professional, reliable, and friendly. Easy to recommend!”
Retention in the online gaming sector does not fail due to lack of promotions, but due to lack of context, timing, and follow-up. We see these problems daily in projects that grow fast, but without a solid foundation of player relationship.
If any of these situations sound familiar, CRM and automation can make a before and after difference:
You have many registered players, but activity drops quickly
You do not know when a player cools off or how to intervene in time
Email marketing exists, but does not generate real impact
Communication depends too much on the team’s manual work
You do not have a clear view of the player lifecycle
You want to increase value per player without investing more in acquisition
Solving these points does not require more campaigns, but a system that understands the player and acts at the right moment.
If your project is already generating registrations, the next step is to make better use of them. Let’s analyze how a CRM and automation system can help you increase retention, recurrence, and value per player.
What does a CRM service for casinos and gambling projects include?
It includes diagnosis of the current state, design of the player data model, CRM implementation, audience segmentation, and creation of automations for activation, retention, and reactivation. It also includes email marketing strategies for gambling and a continuous optimization cycle aimed at improving recurrence and value per player.
What is the difference between a CRM for gambling and a generic CRM?
A CRM for gambling is not limited to “storing contacts”. It is designed to work with player events and behavior: activity, recurrence, levels of interest, and churn signals. This allows building more relevant automations and communications than in a generic CRM, which is usually oriented toward traditional sales and not the player lifecycle.
Do I need specific gambling CRM software or can I adapt the one I already have?
It depends on the starting point. In some cases, the existing CRM can be adapted if it allows working with data and automations robustly. In others, it is advisable to migrate to more suitable CRM solutions for gambling. The important thing is not the software brand, but that it allows proper segmentation, behavior measurement, and controlled flow activation.
How is email marketing integrated within the CRM in an online casino?
Email marketing for casinos is integrated as part of the system: the CRM organizes data and segments, and email is used to trigger automated communications based on behavior. For example, welcome messages, post-registration activation, reactivation if activity drops, or follow-up based on player interests. The key is that the message arrives for a reason, not “by calendar”.
What types of automations usually deliver the best results in the gaming industry?
Those that accompany the full lifecycle: early activation (first actions), interest follow-up, reactivation when activity drops, and personalized messages based on behavior. In email marketing for the casino and gambling industry, what works best is usually relevance and timing, not frequency.
Can automation be implemented without saturating or harming the player experience?
Yes. Well-designed automation reduces saturation because it avoids generic messages. It is based on clear rules: who is contacted, when, for what objective, and with what limits. The focus is to improve experience and trust, not to “bombard” the user with emails.
How long does it take to see impact on retention and recurrence?
It depends on the current state of the project and data quality. Normally, early signals can be seen within weeks (better segmentation and more relevant communications), while more solid impact on retention and value per player consolidates in the first months as flows are optimized.
Is CRM for gambling only for large operators or also for growing projects?
It is also for growing projects. In fact, implementing CRM and automation early prevents disorder and allows better scaling. It is not about “being big”, but about having a player base that deserves to be managed with a system that retains and increases value.
How do you measure whether CRM and automation are really working?
It is not measured only by opens or clicks. It is evaluated through business-relevant metrics: activity, recurrence, reactivation, time between sessions, and evolution of value per player. The objective is for the CRM to translate into real behavior, not just sent communications.
Is this service compatible with SEO, advertising, and other acquisition strategies?
Yes. In fact, CRM and automation often multiply acquisition value. While SEO and advertising attract players, CRM ensures they return, stay active, and generate more value over time. It is the part that turns acquisition into sustainable growth.
The catalogue
Every title, playable
Titles we built for operators, for other studios and for ourselves. Filter the shelf and open any one of them right here.
