The American Gaming Association has announced the return of the Global Gaming Expo, and it is in person this time. G2E 2021 runs from 4 to 7 October at the Sands Expo in Las Vegas, Nevada — the biggest land-based casino event in the world, back in a room after a year online.
What G2E is
G2E is the largest and longest-running trade show in gaming, and its purpose is connection rather than display: it puts innovators from around the world in front of each other while they show their newest products.
The conditions for attending
Only vaccinated guests are being admitted to the four-day event, and sanitising stations are placed throughout the venue. Covid-19 has a part to play in how the show runs, and a small one in what it is for.
What is on the programme
Around 30 conferences a day is the scale of the education programme, which is the part of G2E that is not a sales floor. Sports betting, tribal gaming, cashless payments and esports are among the subjects being discussed.
The exhibition carries a full suite of gambling products, and sports betting is one of the year’s larger threads. Novomatic, Bally’s Gaming, Kambi and Aristocrat are among the big names setting up displays.
- Connection puts gaming innovators and industry contacts in one shared room
- Attendance conditions shape how the four-day in-person event operates
- Conference sessions cover subjects including sports betting, tribal gaming, cashless payments and esports
- Exhibition space gives participating companies a place to show products
The appetite for it
A research survey quoted at the time found that 80% of participants were thrilled to attend G2E in Las Vegas this year. The survey is not named in this article and the figure is not independently verified here; what is clear is that the support of large corporations makes the show a stronger place to build contacts than a smaller event would be.
Why we are going
Global Wizards is a technology consultant, software solutions company and marketing agency, and being at the events where the industry decides what it is doing next is how we keep the work current for clients.
For more on gaming events and the trends behind them, visit our blog; for our services, drop us a line.
Frequently asked questions
When and where was G2E 2021 held?
The American Gaming Association announced G2E 2021 for 4 to 7 October at the Sands Expo in Las Vegas, Nevada, returning as an in-person event after the previous year was virtual.
What is G2E?
The Global Gaming Expo is the largest and longest-running trade show in gaming. It exists to connect innovators from around the world with each other as they show their newest products, and it is the biggest land-based casino event in the world.
What COVID-19 rules applied at G2E 2021?
Only vaccinated guests were allowed to attend the four-day event, and sanitising stations were placed throughout the venue.
What topics were on the G2E 2021 programme?
Sports betting, tribal gaming, cashless payments and esports were among the subjects discussed, across a programme of around 30 conferences a day.
Which companies were exhibiting at G2E 2021?
Novomatic, Bally’s Gaming, Kambi and Aristocrat were among the large exhibitors setting up displays.
Was Global Wizards at G2E 2021?
This article was published on 30 September 2021 and says the company would be attending. It describes Global Wizards as a technology consultant, software solutions company and marketing agency, and states the intention to be present at the event in Las Vegas.
