Global Wizards and the Federación Colombiana de Empresarios de Juegos de Suerte y Azar have formalised a strategic alliance, including a mutual cooperation agreement that provides for reciprocal support in actions and campaigns on both sides. In practice it means Fecoljuegos has handed the management of its web platform to our team.
What the alliance covers
The agreement gives the federation a global platform to strengthen its online presence and act as its business card, which is what an association of this size needs before anything else. For the industry and for the businesses inside it, the alliance opens visibility opportunities through transversal activity such as digital communication.
Redesigning an entire website for desktop and mobile is not a small job. Finding new ways to elevate a brand and realise a client’s vision is the enjoyable part; the complications come with it.
Who Fecoljuegos is
Fecoljuegos is a non-profit trade union entity founded in the year 2000, formed by affiliated operators, manufacturers and suppliers from across Colombia, and its purpose is to protect the interests of entrepreneurs in the games of chance industry.
It is one of the main national gaming and casino associations, and it promotes the professionalisation, modernisation, competitiveness and social responsibility of the sector — with the stated aim of raising its profitability and its contribution to public health while improving how it is seen.
What the federation said
Its president, Evert Montero Cárdenas, put it this way: for Fecoljuegos, the union represents greater opportunities for digital visibility of the work the federation is carrying out on different fronts, as well as the contribution and development the gaming industry has had in recent years; he welcomed the Global Wizards team to the Fecoljuegos family and thanked them for the support given on countless occasions.
What Global Wizards is delivering
Global Wizards was commissioned to conceptualise the new look and art direction carrying the association’s new vision, and to redesign the corporate website around it. The brief is a more direct communication space for its associates, and more effective ways for a user to make contact — whether that contact is about a conference or about new business.
The work covers:
- Brand development and creative banner design
- Design and development of your customized website and user interface
- Mailer and Landing Page Creative Design
- SEM, SEO, and PPC
- Social content design and development
Fernando Polti, CEO of Global Wizards, said the company was proud to be chosen as strategic allies of the internationally recognised Colombian Federation of Gaming Businessmen, and that with its experience in virtual platforms and the metaverse it would help improve every digital communication channel Fecoljuegos has, as well as create knowledge resources on the latest technologies for its members.
Why an online brand community matters
Building a strong online brand community is what establishes a company as a leader in its industry, and it is harder than a website. That is the part of this work that continues after the redesign ships.
If you have a project of the same shape, talk to us and we will tell you what it takes.
Frequently asked questions
What is the alliance between Global Wizards and Fecoljuegos?
Global Wizards and the Federación Colombiana de Empresarios de Juegos de Suerte y Azar have formalised a strategic alliance that includes a mutual cooperation agreement, providing for reciprocal support in actions and campaigns for the benefit of both parties. Fecoljuegos has ceded management of its web platform to Global Wizards.
What is Fecoljuegos?
Fecoljuegos is the Federación Colombiana de Empresarios de Juegos de Suerte y Azar, a non-profit trade union entity founded in the year 2000 and formed by affiliated operators, manufacturers and suppliers from across Colombia. Its objective is to protect the interests of entrepreneurs in the games of chance industry.
What is Global Wizards delivering for Fecoljuegos?
Global Wizards was commissioned to conceptualise the new look and art direction for the association’s new vision, and to redesign its corporate website for desktop and mobile. The work covers brand development and creative banner design, design and development of the website and its user interface, mailer and landing page design, SEM, SEO and PPC, and social content design and development.
What did Fecoljuegos say about the partnership?
Its president, Evert Montero Cárdenas, said the union represents greater opportunities for digital visibility of the work the federation is doing on different fronts, and of the contribution and development of the gaming industry in recent years, welcoming the Global Wizards team to the Fecoljuegos family.
What did Global Wizards’ CEO say about the partnership?
Fernando Polti said the company was proud to be chosen as strategic allies of the Colombian Federation of Gaming Businessmen, and that with its experience in virtual platforms and the metaverse it would help improve Fecoljuegos’ digital communication channels and create knowledge resources on current technologies for its members.
What does Fecoljuegos do for its members?
Fecoljuegos represents entrepreneurs in the entertainment industry and promotes the professionalisation, modernisation, competitiveness and social responsibility of the sector, with the aim of increasing its profitability and its contribution to public health while improving its image in society.
