What do you get when you mix the world’s best marketers with the Latin American entertainment industry? SAGSE LATAM 2022. Here is what Global Wizards did there, who we met, and why a fair like this is still worth two days.
What happened, in short
This past March 30th and 31st Global Wizards attended the 30th edition of SAGSE LATAM. The event was a chance for our team to gather with other marketers and clients from all over Latin America. We shared ideas and discussed current trends in digital marketing, software design and development, and graphic design — and we came back with creative strategies that apply well beyond one market.
What SAGSE LATAM is
Once a year, SAGSE LATAM delivers an event where hundreds of exhibitors from the gaming and entertainment industry join the rest of the business. Manufacturers of slot machines, electronic roulettes, game tables and clothing, and providers of services and technologies for casinos and game rooms — they were all there to show the rest of LATAM what they are doing for the world of gaming.
On this occasion the fair took place at the Hilton Hotel in Buenos Aires. Thousands of marketers had space to exhibit their work and to exchange launches and talents with businesses in their own field.
Year after year, this is the event the entertainment industry uses as a networking space and as a place to show the rest of the world its new products. The market keeps getting bigger, and that is precisely what makes a fair like SAGSE valuable: it gathers what is happening in LATAM, and beyond it, into one room.
What Global Wizards showed
In the gaming business, there is a constant need to stay ahead — evolving with new technology, or expanding into a new market. That is the problem we work on.
This year Global Wizards had a stand of its own at SAGSE LATAM 2022, and we used it to show what a programmatic and digital marketing company does for this industry. Hundreds of visitors came through, and the conversation with most of them was about how a company makes itself visible in a crowded gaming and entertainment market.
Who we met
At SAGSE LATAM our team broadened our clients’ horizons and met a lot of new people. We shared experiences with our friends from SEA — Señas En Acción — and helped them spread their message to a wider audience than they usually reach.
We are proud of the people who went. The company is home to digital presence and marketing specialists, software developers who will build your website or your program, and interactive content creators whose job is to make a reader stop.
What the rest of the floor looked like
The exhibitors around us were the manufacturers: cabinets, roulettes, and the technology that runs behind them. It is a useful reminder of who the audience for a marketing pitch in this industry actually is.
What we took away
Global Wizards works in programmatic and digital marketing, and two days in Buenos Aires is a compressed version of a year of introductions. Our write-ups of SAGSE Miami and of G2E Las Vegas 2022 cover the other events on the same circuit.
Thanks to everyone who shared the two days with us. If you want to talk about taking your entertainment or casino business further, contact us.
Frequently asked questions
What is SAGSE LATAM?
SAGSE LATAM is an annual event that brings hundreds of exhibitors from the gaming and entertainment industry together with the rest of the business. Manufacturers of slot machines, electronic roulettes, game tables and clothing show alongside providers of services and technologies for casinos and game rooms.
When and where was SAGSE LATAM 2022 held?
It ran on 30 and 31 March 2022, and it was the 30th edition of the fair. On this occasion it took place at the Hilton Hotel in Buenos Aires.
What did Global Wizards do at the fair?
The team attended, presented, and took a stand of its own, showing what a programmatic and digital marketing company does for the gaming and entertainment industry. Hundreds of visitors came through, and the pitch was about how a company stands out in a crowded market.
Who did the team meet at SAGSE LATAM 2022?
Marketers and clients from across Latin America, which is the reason to be there at all. The team also shared the fair with friends from SEA, Señas En Acción, and helped them spread their message to a wider audience.
What was discussed at the event?
Ideas and current trends in digital marketing, software design and development, and graphic design. The value of that for a visiting team is not only the network but the creative strategies that turn out to apply well beyond one market.
Why does a fair like this matter to the gaming industry?
It is a networking space and a place to show new products and launches to the rest of the world at the same time, once a year. The market keeps growing, which is exactly what makes an event that gathers it in one room valuable.
