An effective marketing strategy now has artificial intelligence somewhere in it. This is what AI copywriting tools change about efficiency, cost and data analysis, what Conversion.ai did for our own writing process, and what it cost when we wrote this in June 2021.
How AI marketing tools work
An AI marketing tool creates a wide variety of digital content in a matter of seconds. Underneath, it is a machine-learning algorithm programmed to make predictions and decisions from the data it collects.
The software uses machine learning to mimic human intelligence: the computer learns how to respond to certain actions, employing algorithms and historical data to build propensity models and start making predictions.
The expectation at the time of writing was that within five years AI marketing tools would be widely used, displacing traditional copywriting and changing both productivity and results. That is a forecast rather than a measurement, and no study is named for it.
Why invest in AI tools
Our most honest answer is that you should invest in AI tools to be one step ahead of your competition — but do not take our word for it, and test it against your own workload. Here are five reasons we think it holds.
- Efficiency tests whether the tool produces useful ideas, drafts and expansions
- Time measures what changes when the writer no longer starts from a blank page
- Cost asks whether higher productivity makes the tool worth its price
- Customer satisfaction covers faster delivery and content shaped for its audience
- Data analysis examines whether the tool helps people make better-informed decisions
Efficiency: what the tool produces
AI tools create humanlike — or, we would say, wizard-like — text rapidly. When the original input is not good enough they hand back topic-related ideas instead of nothing. As a way of optimising a copywriter’s work it is good at three things in particular: brainstorming ideas, drafting text, and expanding sentences across a variety of tones and languages.
Time: the blank page problem
Working to a deadline, a lack of inspiration is frustrating and does not negotiate. AI gives a copywriter a push at exactly that point, so the hours in front of a blank page stop accumulating — the tool produces an original template with useful research attached, and the writer starts from something rather than nothing. Both employers and employees get to spend their time on what matters instead of on repetitive work.
Cost: where the saving comes from
AI marketing tools save a company money by raising employee productivity, which is really a question of letting people manage and optimise their own time. Investing in them is a bet on getting more quality work done in less time than before.
Customer satisfaction: two effects
Intelligent automation and machine learning make a product or service more attractive because they produce original content, and they get projects delivered faster, which customers notice. The tools also give a view of how engaging or readable an article is likely to be for different audiences, so less time goes into content nobody wanted.
Data analysis: better decisions, faster
In a world where data is the currency, intelligent machines are what mine and analyse it. AI gives an organisation insights that improve decision-making and raise productivity — better decisions, made faster, with more accurate results than before.
What Conversion.ai is
Conversion.ai is an AI copywriting tool aimed at the workload rather than the craft: it exists to lift productivity in the writing process. The specific problem it addresses is writer’s block, which its brainstorming features are built around.
Templates and languages
On first login you are shown a long list of templates, each of which generates unlimited content in eleven supported languages. Marketers, agencies, bloggers, professionals and entrepreneurs use it to produce blog content — topic ideas, outlines and introductory paragraphs — along with emails, SEO titles and meta descriptions, engaging questions, creative stories, PAS frameworks and product descriptions.
The interface, and Jarvis
Conversion.ai has an intuitive interface that works for beginners and experienced writers alike. You choose a template, fill in the target audience and the tone you want to convey, and the content arrives in seconds.
The engine behind it is called Jarvis, and it is what writes copy in a human-like voice across a range of tones — from professional and witty to charming, and, yes, Batman.
Long-form writing
Conversion.ai Pro has a long-form assistant that produces stories, scripts and even books in a few steps. It also ships the AIDA framework, the best known marketing framework there is, and the PAS framework for generating new copy angles.
What it cost in June 2021
Conversion.ai stood out among AI copywriting tools on price as well as output. As of the pricing described at the time of writing in June 2021, the Starter plan was $29 a month and the Pro plan — the more popular choice — was $109 a month, both with a 7-day money-back guarantee. Those are 2021 figures, quoted as published, and they have not been rechecked.
Our own experience with it
Artificial intelligence changed how we write, and we can say what it did here without claiming it will do the same for you. Our writing process took around three hours before we adopted Conversion.ai and about an hour and some minutes after — which we recorded at the time as a 297% improvement in productivity. That is our own internal figure, unaudited, measured on our own work, and it is the number in the headline of this article.
The interface is simple enough that no time went into learning it. We now develop projects by bouncing ideas back and forth with Jarvis, and clients like the results.
If you want to talk about where AI fits in your own marketing strategy, get in touch — or read our piece on why digital presence matters when you open a bank account for the reputation side of the same work.
Frequently asked questions
How do AI marketing tools work?
An AI marketing tool is a machine-learning algorithm programmed to make predictions and decisions from the data it collects. It uses algorithms and historical data to build propensity models, learning how to respond to particular actions, and that is what lets it generate digital content in seconds rather than hours.
Why should a business invest in AI copywriting tools?
The honest answer this article gives is to stay one step ahead of the competition, and it invites the reader to test that rather than take it on trust. The five reasons it sets out are efficiency, time saved, lower costs, customer satisfaction and data analysis.
What does an AI copywriting tool actually save?
It saves the hours a writer loses in front of a blank page, because the tool produces an original template with useful research to react to. It also produces topic-related ideas when the original input is not good enough, and it expands sentences across a range of tones and languages, which is the part that shortens a deadline.
What is Conversion.ai and what does it do?
Conversion.ai is an AI copywriting tool built around a library of templates, each generating unlimited content in eleven supported languages as described in this 2021 review. It produces blog topic ideas, outlines and introductions, emails, SEO titles and meta descriptions, engaging questions, creative stories, PAS frameworks and product descriptions.
What did Conversion.ai cost?
As of the June 2021 pricing described in this article, the Starter plan was 29 US dollars a month and the Pro plan, the more popular of the two, was 109 US dollars a month, both carrying a 7-day money-back guarantee. Those are 2021 prices, quoted as published here and not checked against current pricing.
What is the AI behind Conversion.ai called?
The copywriting engine is called Jarvis, and it is what writes copy in a human-like voice across a range of tones. The interface asks you to choose a template and fill in the target audience and the tone you want, and the copy comes back in seconds.
