Wizards has partnered with GMA Consulting to bring advanced AI into gambling consultancy. The agreement pairs GMA’s gaming and hospitality expertise with our AI tools for market analysis, asset generation and strategic decision-making.
This piece sets out who GMA is, what each side brings, and what the two together change for operators.
About GMA Consulting
GMA Consulting is a consulting firm born from the merger of Global Market Advisors and The Strategy Organization. Its founding partners — Matthew Chilton, Steve Gallaway, Seth Schorr, Josh Swissman, Kit Szybala and Seth Young — bring decades of collective expertise across hospitality, gaming, entertainment, web3, iGaming and online sports betting.
In 2023 the firm expanded its scope to include Government Relations, Strategic Communications and Talent Acquisition units. It serves public gaming companies, 85 Native American tribes, banks and government agencies worldwide.
What GMA brings to the partnership
GMA applies our AI tools across three parts of its practice.
- Advanced AI market analysis. GMA uses our tools to tailor marketing to specific regional demographics, build strategy from income and employment data, and read real estate and traffic data for investment and logistical decisions.
- Innovative asset generation. Our AI capabilities streamline visual content production, accelerate game development with generated assets, and create 2D animations — cutting the time and cost of digital asset creation.
- Strategic decision-making. GMA uses the same tools to make its recommendations more data-driven for its own clients and partners.
What Wizards brings
AI-driven sports betting
We enhance sports predictions by leveraging vast data sets, which makes forecasting game outcomes more accurate. That gives bettors precise insights and better-informed decisions.
We also calculate sports odds through extensive statistical analysis, which improves betting strategies and the chances of success for GMA Consulting’s clients.
Comprehensive AI market analysis
We tailor marketing approaches to specific regional audience profiles. By analysing population demographics, we make strategies resonate with the audience actually being targeted, which lifts engagement and conversion.
Our income and employment analysis develops targeted strategies from financial and workforce statistics, and real estate and traffic data informs investment and logistical decisions.
Revolutionary asset generation with AI
Our AI-driven approach creates high-quality, customized visuals. In gaming, we accelerate development with assets generated to client specifications, which reduces production time and cost.
We also streamline efficient 2D animations for games and media platforms, so assets arrive quickly and precisely.
Why this matters for the industry
The partnership brings together GMA’s industry knowledge and our AI technology. It enhances what both companies offer, and it sets a reference point other firms in the sector can follow.
The intent is straightforward: pair expertise that knows the market with technology that can read it at scale, and let operators benefit from both at once.
Questions about the partnership
What is the partnership between Wizards and GMA Consulting?
Wizards and GMA Consulting have agreed to combine Wizards’ AI technology with GMA’s gaming and hospitality consultancy. GMA uses Wizards’ AI tools for market analysis, asset generation and strategic decision-making across its client work.
Who is GMA Consulting?
GMA Consulting is a consulting firm formed by the merger of Global Market Advisors and The Strategy Organization. Its founding partners are Matthew Chilton, Steve Gallaway, Seth Schorr, Josh Swissman, Kit Szybala and Seth Young, working across hospitality, gaming, entertainment, web3, iGaming and online sports betting.
Who does GMA Consulting work with?
GMA Consulting serves public gaming companies, 85 Native American tribes, banks and government agencies worldwide. In 2023 the firm added Government Relations, Strategic Communications and Talent Acquisition units.
What does Wizards contribute to the partnership?
Wizards contributes three things: AI-driven sports betting models that forecast game outcomes and calculate odds, AI market analysis that tailors strategy to regional demographics and income data, and AI asset generation that produces game art and 2D animations.
How does AI change gambling market analysis?
It lets analysis be tailored to a specific region rather than applied generally. Wizards’ tools read population demographics, income and employment statistics, and real estate and traffic data, so investment and logistical decisions rest on figures for that market.
How does AI asset generation speed up game development?
AI-generated assets and 2D animations reduce the time and cost of producing visual content, so a studio spends less of a project’s budget on asset creation. Wizards uses it to accelerate game development against client specifications.
Work with us
If you have a project — a game to build, a market to read, or assets to produce — our team can help. Talk to our experts and we will tell you what is realistic.
