Instagram launched the “Add Yours” sticker on 1 November, and it is another feature that follows TikTok. It lets a user share something while prompting other people to answer it, which turns a story into a thread instead of a broadcast.
- Publish one invitation for other accounts to answer
- A follower adds a response of their own
- The responding account joins the sticker's reply list
- Other people can browse the connected chain
- Participation creates a possible discovery route beyond the original audience
What the sticker does
An “outfit of the day” prompt is the clearest example: you post one, and followers respond with their own. The purpose is engagement between accounts rather than reach for a single one.
How the thread is built
Every reply adds the account to a profile bubble list on the sticker, so anyone can work through the whole chain from any story in it. That is the mechanic that turns individual responses into something a person will keep tapping.
What it is copying
The feature is close to TikTok’s Duet, where users build long interactive chains of content connected to one original theme.
Where it is available
The sticker is rolled out globally for Android and iOS, after tests through the previous month during which some users already had it. Instagram’s stated aim is to give people new ways to collaborate and share, as it competes with other platforms.
Why we care about a sticker
Every new feature changes what a business can do with the relationship it already has with its audience, and this one changes discovery: joining a thread puts you in front of people who were not following you.
Social media management is part of our services, and if you want a strategy that uses features like this while they are new, talk to us.
Frequently asked questions
What is the “Add Yours” sticker on Instagram?
The “Add Yours” sticker lets a user share content while prompting others to respond to it, which creates a reply thread inside Stories. An “outfit of the day” prompt is the standard example: followers answer with their own image.
When was the “Add Yours” sticker launched?
It launched on 1 November, after tests over the previous month in which some Instagram users could already use the feature.
How does the “Add Yours” sticker work?
When followers respond they are added to a profile bubble list on the sticker itself, so other users can work through every reply in the thread. Tapping the sticker displays the full list of users who have replied.
What is the “Add Yours” sticker similar to?
TikTok’s Duet feature, where users build long interactive chains of content connected to an original theme.
Is the “Add Yours” sticker available everywhere?
It is rolled out globally for both Android and iOS users.
Why does the “Add Yours” sticker matter to a business?
Because tapping the sticker lists everyone who replied, participating in a thread is a way for a business to be discovered by people who were not following it — which is what using a platform’s newest features tends to be worth.
