In 2021, people found new ways to shop and socialize using digital tools. The digital landscape is changing today more than ever and eCommerce startups shouldn’t fall behind.
In order to adapt to the rapid changes, businesses had to face many challenges that left valuable lessons. Global Wizards shares 4 tips to boost eCommerce startups and obtain the best results:
- Use social media platforms
Social media is a great way to stay connected with others and today, brands can take advantage of the growing social media market and new platforms optimization to reach their target audiences.
Nowadays, platforms became perfect for social commerce and users are allowed to buy and sell their products and services easily. Just to name some examples Facebook, Instagram and even Twitter offer businesses the opportunity to sell their products.
The rise of social media and all its benefits means marketers can now tap into an audience like never before. Actually, social media is great to build your business, market products and services effectively and engage your audience – all at once!
- Bet on visual marketing methods
Visual marketing, also known as visual commerce, will help your business to connect better with customers and eventually become relevant and trustworthy.
According to recent researches, consumers prefer illustrated texts rather than texts alone when it comes to learning more about a product. Some visual methods include pictures, videos, augmented reality, virtual reality and more.
In today’s demanding world, people want to know that their purchases are well put-together and of top quality. Visual commerce is a great way for companies with different products or services to show off what they have going on behind the scenes in order to impress potential customers who may not already be aware!
For eCommerce startups, it is advisable to invest in visual commerce as much as they can. Your customers will understand what it is that makes your business relevant to them and why they should care.
- Encourage users to share their experience
Texts, images, videos and any other form of product reviews are considered to be user-generated content and, as such, it is always a genuine and unique way for eCommerce startups to make an impact on potential customers’ purchase decisions.
Global Wizard’s piece of advice for small businesses is to hold contests and encourage customers to share their experiences with the rest of the community. There are also other ways to gain more views and shares that will be useful to grow eCommerce startups.
- Invest in SEO for eCommerce startups
The good news for eCommerce startups is that Search Engine Optimization is low cost AND effective. This online marketing strategy is used not only for small businesses but also for large corporations to increase online visibility and conversions.
With a good SEO strategy, you can increase your site traffic and grow brand awareness. Your content will appear on the first page of search engine results which leads to more people visiting your webpage.
Creating high-quality content is important so that your website ranks higher on search engine rankings and at the same time will keep visitors coming back for more valuable information.
The search engine optimization process is a long-term investment. It’s not an overnight sensation; it takes time and effort for your website to grow organically on the internet’s homepage rankings lists. It requires patience but in the end, it is always worth it.
A bit of magic for eCommerce startups
Digital marketing for eCommerce sites is a great way to promote eCommerce startups and connect with potential customers.
Your business will need to adapt quickly to the challenging changes of the digital marketing environment. Luckily, Global Wizards has the best digital marketing proposal for eCommerce websites that will be useful to grow your brand. From web development services and SEO to social media management, we will ensure your brand stays ahead of its competitors!
Staying on top of the latest market trends for 2022 will help you plan out your marketing strategies before other companies catch onto them. It is vital for any eCommerce startup to make the most of every opportunity they come across.
Global Wizards is an experienced digital marketing agency that builds the best business plan for eCommerce startups and offers many other digital marketing services that maximize results.
If you want to turn your ideas into reality, then Global Wizards is what you are looking for! Contact our digital marketing agency to know more about what we do and our best cases. We would love to hear about your new project!