Youtube is removing the dislike button: Myth or reality?
YouTube videos will hide public dislike counts, but the YouTube dislike button will still appear, for now.
This change is based on the analysis of an experiment conducted by YouTube earlier this year to reduce the number of “dislike attacks” where creators may feel discouraged. However, YouTube is keeping the dislike button to let users customize their recommendations.
In other words, users will be still able to click the YouTube dislike button in videos but the number of clicks it gets will not be shown to the public.
“As part of this experiment, viewers could still see and use the dislike button. But because the count was not visible to them, we found that they were less likely to target a video’s dislike button to drive up the count. In short, our experiment data showed a reduction in dislike attacking behavior.”
–YouTube announced
Why is it important to keep the YouTube dislike button?
The YouTube dislike button removal is not in the company’s plan yet because it is considered to be a tool for viewers to customize video recommendations.
Channel owners, on the other hand, can still check the number of dislikes on each of their videos and more metrics, if they wish, in YouTube Studio.
YouTube is aware of the fact that removing dislike counts will not be well-received by all users:
“We heard during the experiment that some of you have used the public dislike count to help decide whether or not to watch a video. We know that you might not agree with this decision, but we believe that this is the right thing to do for the platform.” -Said the video platform team.
According to the company, the results of the experiment carried out indicate that dislike counts do not have a significant influence on users when it comes to watching a video. What is more, people can still write comments about the video and recommendations in the comment section unless the channel disables that option.
As far as we know, YouTube plans to keep on making similar changes in the future to “promote an inclusive and respectful environment where creators have the opportunity to succeed and feel safe to express themselves”.
Global Wizards, a digital marketing company that offers social media management services, believes this change will help channel owners and video creators to express their ideas in a safer environment.
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